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Posted 12/21/09 | 0 Comments | Related: advice
An article directed to new and veteran adult webmasters and designers. These 5 tips can help you make a better website. Topics covered: Creating Marketing Offers That Work Do you ever notice the hundreds of offers that fill your mailbox, on the drive to work, and on the television every thirty seconds or so. Many of the offers look a little like this: • Mon Thru Fri – An Additional 30% Off!!
Posted 10/22/09 | 0 Comments | Related: advice
Now there's a new concept being shopped around porn and adult circles. It's about going green with sex. This rather interesting Time article written by Kathleen Kingsbury shows that having sex, like using leaded fuel, can also be detrimental to the environment. If you think about it, it does. How To Put All The Right Pieces - In The Right Order Have You Ever Seen A TIGER With A PANDA's Head And An ALLIGATOR's Legs? Don't Just Learn The Tricks Of The Trade - Learn The Trade! - Part 2 Here's more on learning the trade of marketing, not just the tricks of the trade:
Posted 10/12/09 | 0 Comments | Related: advice
Here's a useful product that won't be hawked in QTV. Dragon Virility Cream is supposed to be something couples and wanton lovers shouldn't be without. It might even save your marriage or will make your girlfriend come running back between your sheets. How To Never Make A Major Marketing Mistake Again - Part 3 Still more on testing your advertising: Another wholesale diamond seller found that his business became increasingly profitable the more he tested his advertising. His main selling point had always been lower-than-retail pricing. How To Decide Whether To Place Ads Yourself Or Use An Agency - Part 2 Last week we discussed how to decide whether to place ad's yourself or to use an agency. Here's more on that subject: Advertising Is Just Salesmanship Multiplied Your ads should act like an army of tiny salespeople. Think about it this way. If you run a radio ad that's heard by 50,000 people, that's 50,000 chances to give a sales presentation. It's not some big, nebulous blob of people; it's 50,000 separate individuals all hearing your ad in a "one-on-one" communication. Increasing Readability: Language - Part 2 Friday we talked about increasing readability in your marketing by being conversational. I know that an English professor would be delighted if you used the phrase "in accordance with." Your attorney might like that too. Your writing can be as complex or as simple as you choose to make it. Evaluation: The Specificity Challenge- Part 2 Yesterday we talked about being specific in your marketing, just like an attorney is in a case. Here's more: Here's what you need to remember: Advertisers LIE with generalities and tell the truth in specifics. Integrate Risk Lowering Strategies - Part 3 We've been talking about risk lowering strategies. Here's another example: Integrate Risk Lowering Strategies - Part 2 Yesterday we discussed risk lowering strategies and talked about being the recognized leader in your industry. Here's an example: Using Plain Talk in Your Marketing - Part 3 The last couple of days we discussed that when marketing use plain talk, like the Chinese talk. Here's more: Build A Case For Your Business - Part 3 We've been talking about building a case for your business like an attorney builds a case for his client. Here's more: You're Not Microsoft, McDonald's, Or Coca-Cola - So Don't Emulate What They Do (Part 2)- Adult B2B Marketing Tip Yesterday we talked about big businesses, how they advertise and why you shouldn't advertise that way. Here's more on that subject: You're Not Microsoft, McDonald's, Or Coca-Cola - So Don't Emulate What They Do (Part 2)- Adult B2B Marketing Tip Yesterday we talked about big businesses, how they advertise and why you shouldn't advertise that way. Here's more on that subject: Why You Don't Own Your Market Part 3 Today we continue our discussion of reasons why you may not own your market. Number one was somebody else has a better deal, in which case you need to innovate. Number two was people perceive someone else to have a better deal, in which case you need to own the market by effectively marketing to them.
Posted 07/14/09 | 0 Comments | Related: advice
OK maybe not ever in the history of man, but outercourse? WTF! Outercourse is essentially foreplay and FOX news felt that this was information that must be brought to the masses. John Smith - Part 4 Back in the old days when you wanted to buy a Ford, where did you go? To the Ford dealership. Which Ford dealership? THE Ford dealership. Why? Because it was most likely the only one anywhere near your house. And when you got to the dealership, who specifically within the dealership did you go to find out information on the vehicle? John Smith - Part 2 Yesterday we talked about your potential customer or John Smith. We said yesterday that John Smith will fall back upon what he knows, forcing every situation to be judged upon previous buying experiences. In addition, there will be a strong reliance upon whatever information John Smith does have. Have Something Good To Say (PART 3) We've been talking about having something good to say. Have Something Good To Say The most critical element of advertising sounds pretty simple - have something good to say. But, if you don't get this right, you can just forget about everything else...because your advertising will fail miserably without something good to say. THE MARKETING EQUATION (Part 4) Educate Now that the prospect has been successfully interrupted and engaged, your job as marketer is to become the facilitator of information–-the fountain from whence all knowledge flows when it comes to figuring out how to buy what you sell. You’ve got to give them enough information–-quantified, specific, delineated THE MARKETING EQUATION (Part 3) Yesterday I talked about how John Smith's brain works. Here is more information about what makes for successful marketing that's relevant to the prospect, or John Smith: Activators & Hot Buttons ACTIVATORS An activator is anything that snaps a person out of Alpha Mode and into Beta. THE MARKETING EQUATION (Part 2) Friday I talked about the marketing equation (interrupt, engage, educate and offer). This is why this works: How John Smith’s Brain Works - 3 Major concepts: RETICULAR ACTIVATOR, ALPHA MODE AND BETA MODE How NOT To Market Your Business - Using Platitudes (Part 2) Yesterday I mentioned platitudes. To refresh your memory, platitudes are words or phrases that are drearily commonplace and predictable, that lack power to evoke interest through overuse and repetition... that are nevertheless stated as though they were original or significant. Platitude Evaluations: How NOT To Market Your Business - Using Platitudes Most marketing is full of platitudes. Platitudes are words or phrases that are drearily commonplace and predictable, that lack power to evoke interest through overuse and repetition...that are nevertheless stated as though they were original or significant. Sayings like: Lowest Prices Who Is John Smith? It's important to note an old saying: “If you want to know why John Smith buys what John Smith buys, you’ve got to see the world through John Smith’s eyes.” In other words, when writing marketing, don't write the standpoint of what's important to you, instead write marketing that will be important to your target prospect. Inside Reality & Outside Perception Outside Perception Your Outside Perception is the way your company is viewed by prospective customers. This is based on any communication you have with them. Advertising, marketing, sales efforts all form your Outside Perception. How To Put Together a Press Release (Part 2): Other General Formatting Tips • Keep your release to about 1 page (or a maximum of 2 pages). • Number your pages 1 of 2, 2 of 2, etc. • Use active verbs. Low Cost Marketing Tactics First of all, it was great to see everyone at the XBiz Summer Forum in Las Vegas! Probably the best XBiz Summer Forum ever for doing business. Way back on Tuesday, before the show I gave you some low cost tactical marketing strategies. Here are more THE STEP-BY-STEP METHOD FOR COMING UP WITH MONEY MAKING TACTICS - PART 2 Friday we talked about how to come up with money making tactical marketing. Here's the rest of the step by step method for doing this. The first step was establish who is the target. THE STEP-BY-STEP METHOD FOR COMING UP WITH MONEY MAKING TACTICS By now all of you should be somewhat familiar with the distinction between the strategic and tactical components of marketing. • Establish who is the target; who is it that is getting the stuff? THE BLIND LEADING THE BLIND A while back Miller Brewing Company found itself looking for a better way to advertise its product. “It’s a tough admission…but the company [Miller] has realized that the humor-and-babes model has failed to differentiate it from Anheuser-Busch.” THE OFTEN MISUSED INFLAMMATORY SLANT - Part 2 Friday we talked about using the inflammatory slant in your marketing. Here's more: Creating Marketing Offers That Work Do you ever notice the hundreds of offers that fill your mailbox, on the drive to work, and on the television every thirty seconds or so. Many of the offers look a little like this: • Mon Thru Fri – An Additional 30% Off!! • 20 – 30% Off All Items And An Additional 10% On Thursday!! THE IDEA IS WORTH MORE THAN THE INFORMATION - Part 2 Yesterday we talked about the idea being worth more then the information when writing good marketing. We started to talk about the advice slant as it relates to writing marketing for a chimney sweep. Here's more: THE IDEA IS WORTH MORE THAN THE INFORMATION You should know by now that the idea is worth more than anything else you have to work with. Getting all the right and correct information is good but without that idea, without the compelling direction, your marketing will be less than powerful, less than satisfactory, and just flat-out less. BEING CREATIVE IS STRAIGHTFORWARD IF YOU FOLLOW THESE STEPS - Part 2 Yesterday we talked about being creative. We ended with 5 of the 8 steps you need to go through. They are Living with IT, Observation, Analyze, Idea Generation and Harvesting. You may want to read the posts back to back. Here are the next 3 steps: BEING CREATIVE IS STRAIGHTFORWARD IF YOU FOLLOW THESE STEPS - Part 2 There are eight steps in total; eight steps that fall into those rough categories. BEING CREATIVE IS STRAIGHTFORWARD IF YOU FOLLOW THESE STEPS I want to start by stating something that I think most of you will, at first, be wary of. You will never be successful at marketing until you can become creative. I realize this may be a daunting task to some if not all of us, but it is true that being creative will add value to what you are currently doing. Activators To Create Powerful Marketing That Can't Be Guarded Against I received an email this week that I thought was quite remarkable for one very distinct reason – the subject line was so powerful that I had to open it. Absolutely could not help it. I HAD to. I bet you would like to know what the subject line was. Maximum Marketing Leverage with Joint Ventures - Part 4 Here's the rest of the story of how a True Value Hardware store used a joint venture: Joint Ventures: How To Gain $3.4 Million Of Goodwill In 30 Days Yesterday we started to discuss joint ventures. Here's an example of one we put together with a retailer: If True Value Can Do It, So Can You How To Put All The Right Pieces - In The Right Order - Part 2 We said Friday that you need to put all of your marketing pieces in the right order. Here's how: To avoid that mistake in your business, here's a brief description of the SIX Components of any marketing or sales effort: |
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