Increasing Readability: Language - Part 2

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Increasing Readability: Language

The first suggestion when it comes to simplifying your writing is to use SHORT SENTENCES. Avoid the tendency to go on and on and on in a sentence. It makes it difficult for the reader to keep up with you. Instead of putting two ideas into one long sentence, try using two short sentences. You'll find it breaks it up and makes it easier to read.

Evaluation: The Specificity Challenge- Part 2

Last week we talked about being specific in your marketing, just like an attorney is in a case. Here's more:

Here's what you need to remember: Advertisers LIE with generalities and tell the truth in specifics. Now I'm not saying that anytime you see a generality the advertiser is a bold faced liar.

Evaluation: The Specificity Challenge

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Branding is important — no news there. But how do you measure the results of your online branding campaigns? Now there’s a question. Although it’s often tricky to measure the effectiveness of branding, there are a few stats in your analytics data that should not be ignored when trying to determine if your brand is making headway with online consumers.

Integrate Risk Lowering Strategies - Part 3

We've been talking about risk lowering strategies. Here's another example:

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Integrate Risk Lowering Strategies - Part 2

Yesterday we discussed risk lowering strategies and talked about being the recognized leader in your industry. Here's an example:

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Integrate Risk Lowering Strategies

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Using Plain Talk in Your Marketing - Part 3

The last couple of days we discussed that when marketing use plain talk, like the Chinese talk. Here's more:

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Missed XBIZ L.A. because you were too hungover or simply couldn’t make it? Not to worry, we got you covered. SiN2.0 is bringing you the best of the best from XBIZ LA in this week’s episode.

In today’s SiN2.0 Adult Webmaster Podcast we bring you, “What’s Hot: The Changing Taste of Adult Entertainment Consumers,” one of several XBIZ L.A . seminars. The seminar goes in depth about free content and how the online adult industry is moving forward. In addition, panelists talk about new interactive technologies such as; virtual 3D worlds, AEBN’s RealTouch and up and coming novelties. The seminar also provides great insight on what successful online adult industry members are doing to satisfy the demand of shifting consumers.

Moderator: Greg Piccionelli
Panelist: Jeff Mullen - X-Play
Brian Shuster - Red Light Center
Raffi Vartanian - WorldWideContent.com
Allan Henning - DatingGold.com
Sean Shapcott - Twistys.com

In the news:
-ICM revives .XXX
-YouTube rolls out new safety mode.
-WTF: Vibro Glow Fleshlight

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Using Plain Talk: A Discussion Of Chinese - Part 2

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Using Plain Talk: A Discussion Of Chinese

I'm going to give you the most important tip I can give you right here, right now. Ready? Here it is: Make sure your writing style is simple and conversational. Don't write like an English professor; write the way you talk.

Do your prospects and customers feel that they would have to be absolute fools to do business with anyone else, regardless of price?

Our Adult B2B Marketing program is about getting more results and making more money with the same time, the same capital outlay, and the same effort.

All you have to do is change what you're saying so that it works better.

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Build A Case For Your Business - Part 3

We've been talking about building a case for your business like an attorney builds a case for his client. Here's more:

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Build a Case for Your Product or Service - Part 2

Yesterday we were talking about building a case for your product or service like an attorney builds a case for his client. Here's more:

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Build A Case For Your Product or Service

You know that in order for your advertising to be effective, you need to think of your ads as an army of tiny salesmen that work on straight commission. In order for this to work though, your ads have to be properly structured - from a selling standpoint - to get the biggest impact.

You're Not Microsoft, McDonald's, Or Coca-Cola - So Don't Emulate What They Do - Part 4

Yesterday we were talking about how people in business school were taught the wrong way to market.

You Need To Be Able To Craft Your Business, And Then Advertise Where Prospects Can Take Action That Will Lead To A Purchase.

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You're Not Microsoft, McDonald's, Or Coca-Cola - So Don't Emulate What They Do - Part 3

The last couple of days we talked about big businesses, how they advertise and why you shouldn't advertise that way. Here's more on that subject:

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You're Not Microsoft, McDonald's, Or Coca-Cola - So Don't Emulate What They Do (Part 2)

Yesterday we talked about big businesses, how they advertise and why you shouldn't advertise that way. Here's more on that subject:

In the past 50 years, providing for the needs of people has been split into three groups. We now have three types of businesses that give people what they want.

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You're Not Microsoft, McDonald's, Or Coca-Cola - So Don't Emulate What They Do

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Use "The Educational Spectrum" And You'll Increase Sales - Part 3]

Here's more on the educational spectrum:

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Use "The Educational Spectrum" And You'll Increase Sales - Part 2

Yesterday we started a discussion of the educational spectrum. Here's more:

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Use "The Educational Spectrum" And You'll Increase Sales

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Cross Out, Write In Writing Evaluation - Part 2

Yesterday we discussed the writing evaluation, "Cross out, Write in". We used as an example a law firm who's ad was full of generalities.

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Writing Evaluation - Cross Out Write In

There are many different ways to evaluate your advertising. Of them, this is one of the easiest evaluations to do, and possibly one of the most revealing. Pull out one of your advertisements and take a look at it. Now, grab a black marker and cross out your name Everywhere it appears in your ad and write in the name of one of your competitors.

Who Else Can Say That - Part 2

Yesterday we discussed the writing evaluation "Who Else Can Say That".

Here are more examples of this:

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Writing Evaluation - Who Else Can Say That?

"Who Else Can Say That?" Is an excellent question you can use to evaluate your writing - especially your headlines. Pay close attention to this one though, because the question is NOT, "Who else can do what you do?" The question is, "Who else can say what you say?" And the answer usually is...anybody and everybody.

[B]We're a Nation of Lazy Communicators - Part 2[/B]

Last week we talked about why we're such lazy communicators. Today we continue on that subject.

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We're A Nation Of Lazy Communicators

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Why You Don't Own Your Market - Part 4

Today we continue our discussion of reasons why you may not own your market. Number one was somebody else has a better deal, in which case you need to innovate. Number two was people perceive someone else to have a better deal, in which case you need to own the market by effectively marketing to them.

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Why You Don't Own Your Market - Part 3

Today we continue our discussion of reasons why you may not own your market. Number one was somebody else has a better deal, in which case you need to innovate.

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[B]Why You Don't Own Your Market - Part 2[/B]

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[B]Do You Own Your Market? [/B]

When we talk in our newsletters about owning your market, most people initially think we're just trying to be catchy and cute. On the contrary, we're dead serious. When we say "separate yourself from the competition...then eliminate them," we mean it literally.

Your Customer's Perception Isn't Necessarily The Same As Reality - Part 2

Yesterday we said there are two parts of your business, the Inside Reality and the Outside Perception.

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Your Customer's Perception Isn't Necessarily The Same As Reality

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When Marketing Know Your Objective - Part 3

Yesterday we discussed knowing your objective when marketing. Here are a couple of other examples of how to do this:

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You know Mario, right? If you've been to any adult industry conferences in the last couple of years you would have seen him. Formerly of Stockroom and now more recently of Alt.com (Friendfinder/Penthouse), Mario is kind enough to stop by and share his wisdom about marketing to an "Alternative Lifestyle" community. What does "Alternative Lifestyle" mean exactly? Well it could be BDSM, it could be swingers, it could be any kind of activity which is not widely made public but is practiced by a large minority of your potential audience. How do you reach these people and talk to them? How do you market and position your product so these individuals will take interest? These are the questions we talk about during this interview. Fair warning: this is a great interview but both of us were sick when we conducted; so wash your hands after listening.

In the news:
-China bribes citizens to rat out their neighbors.
-France becomes even more intolerant of piracy.
-The top of the most pirated ebooks list might surprise you.
-Youtube threatened by porn onslaught, NOT by the industry.
-3D porn. Is it the new 'mobile' porn?

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When Marketing Know Your Objective - Part 2

Friday we talked about knowing your objective in marketing and we discussed a consignment furniture store that ran generic ads that did absolutely nothing for their business. Here's more on that subject:

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Know Your Objective

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The Purpose of Marketing

OK, so the three purposes of marketing were discussed yesterday. They are:

Objective #1: Capture the attention of your target market (prospects).

Objective #2: Facilitate the prospect's decision-making process.

Objective #3: Give your customers a specific, low-risk, easy-to-take action that further facilitates their ability to make a good decision.

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[B]The Purpose of Marketing[/B]

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John Smith - Part 6

Last week we talked about gaining the customer's confidence. The first step was to ask them what they want.

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John Smith - Part 5

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John Smith - Part 4

Here's more on John Smith, your customer:

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John Smith - Part 3

For “John Smith” It’s An Issue Of Risk & Confidence

We've been talking about John Smith, your potential customer. Who he is and how he thinks.

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John Smith - Part 2]

Yesterday we talked about your potential customer or John Smith. We said yesterday that John Smith will fall back upon what he knows, forcing every situation to be judged upon previous buying experiences. In addition, there will be a strong reliance upon whatever information John Smith does have.

John Smith

John Smith is your potential customer. The person you're marketing to.

Here is what you must understand about John Smith and this applies to every single buying situation you can ever imagine. Even in the future when all our money is electronic and we pay for thoughts and dreams to be automatically fed into our heads, this will apply.

The last thing most people think about when creating an adult product is the written word, unless of course you are speaking about erotic literature. But good writing has so much more importance to adult entertainment then we give credit, and Theresa "Darklady" Reed is here to help spread the WORD that it just may be the salvation of our industry. How so? Well good writing not only sells the visuals on a landing page but it also helps to make a more cohesive and professional level product. Traditionally adult movies have gotten a bad wrap. Why? because they are often without a real plot and lacking in-depth story narrative which could sell the fantasy, even despite the usually dreadful acting job by the talent, and keep the average viewer from hitting the fast forward button on their DVD player. Its no wonder tube sites are such a threat- there is no reason to stick around and watch more than a 3 minute clip!

In the interview we talk about:
-How important good writing is to the adult marketplace.
-What is the difference between writing erotica and writing ads for erotica.
-How writing can change hardcore content to cater to both men and women.
-How the written word fits into the modern web;
--In tubesites and visual-centric mediums.
--In user generated websites and other Web 2.0 properties.
-How a good writer is also your best salesperson on the web.
-How to hire a competent writer and squeeze value from them.

In the news DerbyGrrl is back again for an especially goofy news segment full of oddities:
-Scratch (and sniff?) adult application for the iPhone.
-Larry Flynt wins copyright battle with nephews, and proves branding has real value.
-eBay sellers sued for selling pirated adult content on DVDs, stolen from pay sites.
-FSC takes its fight to Sacramento to short circuit any mandatory condom laws.
-WTF: A woman who supercharged her libido as a side effect of an injury, and now even her husband regrets her condition.

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Have Something Good To Say - PART 3

We've been talking about having something good to say.

So think about this right now: Do YOU "have something good to say?" Are there things that you do that make you a better value for the money than your competitors? If not, then why is it that you expect to win in business?

Have Something Good To Say - Part 2

Yesterday we talked about having something good to say. Here is more on that subject.

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Have Something Good To Say

The most critical element of advertising sounds pretty simple - have something good to say. But, if you don't get this right, you can just forget about everything else...because your advertising will fail miserably without something good to say.

AVN compiled informed opinions of six of the industry's well-spoken players and what they thought to be the rising trends in 2009. Despite the disjointed outcome, what these people have to say are quite intriguing.

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Sin City Players, a new website for the Marketeer of Adult Entertainment, has opened its doors to a broader demographic, in fact had been requested to do so by others across the globe. We are quite amazed that within the 2 months we began this venture, we have already acclaimed worldwide exposure, and as the Executive Manager, I can say we've been quite ready for it for some time.

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THE MARKETING EQUATION (Part 4)

Educate

Now that the prospect has been successfully interrupted and engaged, your job as marketer is to become the facilitator of information–-the fountain from whence all knowledge flows when it comes to figuring out how to buy what you sell.

THE MARKETING EQUATION (Part 3)

Yesterday I talked about how John Smith's brain works. Here is more information about what makes for successful marketing that's relevant to the prospect, or John Smith:

Activators & Hot Buttons

ACTIVATORS

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ASP Albert (Lazarito) is an old friend of the show. So when we starting thinking about who we could interview about the sologirl phenomenon, Albert was one of the first names which came to mind. Why? Because he's a big wig over at Adult Star Profits now, a program which specializes in promoting pornstars and solo performers.

In this interview we talk about:
-What is the value of branding in adult?
-Strategies for extending the shelf-life of your product and branding.
-What resources and time should be dedicated to branding efforts?
-Why is branding also important for business development?
-What are some first steps newcomers can do to make sure they make an impact and get noticed?
-And of course his tips and tricks based on his own experience in the field.

And for the news we have special guest host Johnathan Woolworth, you know the insurance guy you met at the last show you attended... Anyway, hes here this week instead of Ella and gives us a hell of a performance.

In the news, we cover:
-New research on the true effects of porn on underage viewers.
-David Ogden, Deputy AG resigns after just 11 months in office.
-ICANN puts its foot down on DNS redirects of misspelled domains.
-WTF: Snoop Dogg takes credit for single-handedly evolving adult entertainment for the last 10 years.

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THE MARKETING EQUATION (Part 2)

Friday I talked about the marketing equation (interrupt, engage, educate and offer). This is why this works:

How John Smith’s Brain Works - 3 Major concepts: RETICULAR ACTIVATOR, ALPHA MODE AND BETA MODE

Alpha Mode is when you automatically run patterns that allow your brain to habitually perform tasks without any conscious effort.

How To Make Every Ad Work Every Time

THE MARKETING EQUATION

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How NOT To Market Your Business - Using Platitudes (Part 2)

Yesterday I mentioned platitudes. To refresh your memory, platitudes are words or phrases that are drearily commonplace and predictable, that lack power to evoke interest through overuse and repetition...that are nevertheless stated as though they were original or significant.

How NOT To Market Your Business - Using Platitudes

Most marketing is full of platitudes. Platitudes are words or phrases that are drearily commonplace and predictable, that lack power to evoke interest through overuse and repetition...that are nevertheless stated as though they were original or significant. Sayings like:

Lowest Prices
Best Service
Highest Quality

Who Is John Smith?]

It's important to note an old saying: “If you want to know why John Smith buys what John Smith buys, you’ve got to see the world through John Smith’s eyes.” In other words, when writing marketing, don't write the standpoint of what's important to you, instead write marketing that will be important to your target prospect.

Inside Reality & Outside Perception

Outside Perception

Your Outside Perception is the way your company is viewed by prospective customers. This is based on any communication you have with them. Advertising, marketing, sales efforts all form your Outside Perception.

How To Put Together a Press Release - Part 3

Here's the 3rd and final installment about writing press releases:

Follow The Marketing Equation

Writing a press release is basically like writing an ad – without worrying about ad layout, graphics, design, etc.

How To Put Together a Press Release - Part 2

Yesterday we talked about putting together a press release. Here's more:

Other General Formatting Tips

• Keep your release to about 1 page (or a maximum of 2 pages).

• Number your pages 1 of 2, 2 of 2, etc.

• Use active verbs.

HOW TO PUT TOGETHER A PRESS RELEASE

We’ve all heard of press releases, but how many of us actually know what they are or when and how to use them to our advantage?

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Low Cost Marketing Tactics - Part 2

Here are more low cost tactical marketing strategies:

• "Personalize" your customers' shopping experience]

With a properly developed and managed database, you can track of your customers' purchases, which will then allow you to better direct them to other products or services that might interest them.

Low Cost Marketing Tactics

Setting Achievable Goals and Realistic Expectations

First of all, it’s best to establish what your goals and expectations are of your marketing campaign. It’s very important to set realistic goals.

THE STEP-BY-STEP METHOD FOR COMING UP WITH MONEY MAKING TACTICS - PART 2

Here's the rest of the step by step method for coming up with money making tactical marketing. The first step was establish who is the target.

THE STEP-BY-STEP METHOD FOR COMING UP WITH MONEY MAKING TACTICS


By now all of you should be somewhat familiar with the distinction between the strategic and tactical components of marketing.

Here is the basic structure for coming up with money making tactical marketing:

• Establish who is the target; who is it that is getting the stuff?

THE BLIND LEADING THE BLIND - PART 2

So we talked yesterday about Miller Beer realizing that the way they were advertising wasn't working. Here's more on that:

Here is a basic review of how these large firms think your mind works:

• You brain is stimulated with humor, sex, violence, and cleverness.

• You brain stores this info; the bigger the interrupt, the better remembered.

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THE BLIND LEADING THE BLIND


Miller Brewing Company found itself looking for a better way to advertise its product recently. “It’s a tough admission…but the company [Miller] has realized that the humor-and-babes model has failed to differentiate it from Anheuser-Busch.”

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THE OFTEN MISUSED INFLAMMATORY SLANT - Part 2


Yesterday we talked about using the inflammatory slant in your marketing. Here's more:

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Our good friend Kelly Shibari, from Hourglass8 Media, to talk to us about using tubesites to market yourself and your content. Which tube sites are we talking about? well both adult and mainstream tubes. In the interview we discuss what is effective tube marketing and what does it look like; alternative ways to monetize tubesite publicity and traffic; brand building using tubes. And of course we have to talk about the topic of piracy and how it has an effect on your marketing efforts using tubes. This one is jam packed with examples and know-how from Kelly's bag of tricks, so make sure you take a listen.

In the news:
-Snapnames is sued by just about everyone when news came out that they were padding their own domain name auctions for the past 4 years.
-Boxxxee for Boxxee: Affiliates innovate using a new platform.
-Barcelona Summit is announced. Who's going?
-WTF: Olympic condoms are the new keepsake collectible?

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THE OFTEN MISUSED INFLAMMATORY SLANT


What the ad slants do is protect you from your brain. (Sounds silly, I know.) But with the slants, you choose the right approach from the beginning and in a more objective way. Accordingly, rather than being swayed by what you can call to mind, you can get it right. That being said, let me go over the inflammatory slant.

HOW TO PRODUCE EVIDENCE TO PROVE YOUR CASE - Part 2

Here's more on gathering evidence for your marketing "case":

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Creating Marketing Offers That Work

Do you ever notice the hundreds of offers that fill your mailbox, on the drive to work, and on the television every thirty seconds or so. Many of the offers look a little like this:

• Mon Thru Fri – An Additional 30% Off!!

[B]THE SWEET SIMPLICITY OF A TARGETED MESSAGE
[/B]

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THE IDEA IS WORTH MORE THAN THE INFORMATION - Part 2

Yesterday we talked about the idea being worth more then the information when writing good marketing. We started to talk about the advice slant as it relates to writing marketing for a chimney sweep. Here's more:

Now that we have identified the right slant, we need to come up with what type of information or evidence would be best.

So today we have one of the most important topics we have talked about in a while, net neutrality. The problem is net neutrality is not a clear cut issue with the same implications to everyone. So we bring you the most unbiased explanation of the issue current getting attention at the federal level, and this explanation is by our good friend Evan Rothfarb; an attorney with a solid handle on the proposals at hand and able to distill it down so the rest of us can understand it... Really! Its that good.

We talk about:
-What is net neutrality?
-Who does it affect?
-Why would anyone be against it?
-What is prompting this legislation?
-What happens if net neutrality is not preserved?
-What are the financial ramifications to everyone in both cases?
-Why should adult businesses care?
-What side of the argument should the adult industry be on?
-Where does Google play into this?
-Where can I find more information?

In the news:
-Net Neutrality (whodathunk?)
-Craigslist found not liable for user generated content in important ruling.
-The online advertising market is rebounding... along with the economy?
-Dot-GAY TLD proposed and why its as big a mistake as Dot-XXX.
-WTF: Knit vaginas and other hand made unmentionables.

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So today we have one of the most important topics we have talked about in a while, net neutrality. The problem is net neutrality is not a clear cut issue with the same implications to everyone. So we bring you the most unbiased explanation of the issue current getting attention at the federal level, and this explanation is by our good friend Evan Rothfarb; an attorney with a solid handle on the proposals at hand and able to distill it down so the rest of us can understand it... Really! Its that good.

We talk about:
-What is net neutrality?
-Who does it affect?
-Why would anyone be against it?
-What is prompting this legislation?
-What happens if net neutrality is not preserved?
-What are the financial ramifications to everyone in both cases?
-Why should adult businesses care?
-What side of the argument should the adult industry be on?
-Where does Google play into this?
-Where can I find more information?

In the news:
-Net Neutrality (whodathunk?)
-Craigslist found not liable for user generated content in important ruling.
-The online advertising market is rebounding... along with the economy?
-Dot-GAY TLD proposed and why its as big a mistake as Dot-XXX.
-WTF: Knit vaginas and other hand made unmentionables.

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THE IDEA IS WORTH MORE THAN THE INFORMATION


You should know by now that the idea is worth more than anything else you have to work with. Getting all the right and correct information is good but without that idea, without the compelling direction, your marketing will be less than powerful, less than satisfactory, and just flat-out less.

THE IDEA IS WORTH MORE THAN THE INFORMATION


You should know by now that the idea is worth more than anything else you have to work with. Getting all the right and correct information is good but without that idea, without the compelling direction, your marketing will be less than powerful, less than satisfactory, and just flat-out less.

Burning Angel reminds me why I like porn so much. It’s just the sex scenes, but it’s the way that porn doesn’t take itself too seriously. This is the essence of porn, man! It’s supposed to be fun! Porn can get away with anything, and it’s amazing how creative they can get given that sort of freedom.

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BEING CREATIVE IS STRAIGHTFORWARD IF YOU FOLLOW THESE STEPS - Part 3

Yesterday we talked about being creative. We ended with 5 of the 8 steps you need to go through. They are Living with IT, Observation, Analyze, Idea Generation and Harvesting. You may want to read the posts back to back.

Here are the next 3 steps:

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BEING CREATIVE IS STRAIGHTFORWARD IF YOU FOLLOW THESE STEPS - Part 2

There are eight steps in total; eight steps that fall into those rough categories.

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[B]BEING CREATIVE IS STRAIGHTFORWARD IF YOU FOLLOW THESE STEPS[/B]

I want to start by stating something that I think most of you will, at first, be wary of. You will never be successful at marketing until you can become creative. I realize this may be a daunting task to some if not all of us, but it is true that being creative will add value to what you are currently doing.

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How To Get On a Creative Streak - Part 2

Here's more on getting creative:

Starting with a slant will help you to have purpose and direction. A slant can focus your research by pointing out the information you need to gather. It will focus your headline writing and provide the structure for the ad. In the comparison example, a chart would be excellent, right? Now for the second point.

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And the media circus surrounding "Shauna Sand Exposed" has finally ended. In a rather hokey and familiar series of developments (thanks to a suspiciously enabled series of TMZ reportage), the botox-happy starlet has finally agreed to work with Vivid Entertainment to release her "hotly anticipated" sex video.

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Here's another twist for the MILF niche that gets me all tickled up, but not in the ass! YourMomTossedMySalad.com is a new paysite that delivers hot mature Mommas getting it on with young bucks who seduce them. But in a rather fun role reversal, the Moms gets to do the rimming and the jocks do all the moaning. By just reading the press release, I suddenly have these scenarios of Mrs.

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How To Get On A Creative Streak

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ACTIVATORS TO CREATE POWERFUL MARKETING THAT CANNOT BE GUARDED AGAINST - Part 2

Here's more on activators:

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Joint Ventures: How To Gain $3.4 Million Of Goodwill In 30 Days - Part 4

Here's the rest of the story of how a True Value Hardware store used a joint venture:

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Joint Ventures: How To Gain $3.4 Million Of Goodwill In 30 Days - Part 3

Here's more of the story of how a True Value Hardware store used a joint venture:

The next step for True Value was to promote the service center. First, Chris concentrated on his current customers. A huge grand opening sale was planned for a Saturday in November.

Joint Ventures: How To Gain $3.4 Million Of Goodwill In 30 Days - Part 2

Friday we started to discuss joint ventures. Here's an example of one we put together with a retailer:

If True Value Can Do It, So Can You

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Joint Ventures: How To Gain $3.4 Million Of Goodwill In 30 Days

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How To Put All The Right Pieces - In The Right Order - Part 2

We said yesterday that you need to put all of your marketing pieces in the right order. Here's how:

To avoid that mistake in your business, here's a brief description of the SIX Components of any marketing or sales effort:

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How To Put All The Right Pieces - In The Right Order

Have You Ever Seen A TIGER With A PANDA's Head And An ALLIGATOR's Legs?

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Don't Just Learn The Tricks Of The Trade - Learn The Trade! - Part 2

Here's more on learning the trade of marketing, not just the tricks of the trade:

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Don't Just Learn The Tricks Of The Trade - Learn The Trade!

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How To Never Make A Major Marketing Mistake Again - Part 3

Still more on testing your advertising:

Another wholesale diamond seller found that his business became increasingly profitable the more he tested his advertising. His main selling point had always been lower-than-retail pricing.

How To Never Make A Major Marketing Mistake Again - Part 2

Here's more on testing your marketing:

Test On A Small Scale, Because Guesswork Can Cost You A Lot Of Money.

For Example: After 25 years in the retail jewelry business, an entrepreneurial man retired and sold diamonds at true wholesale prices directly to the public from his home.

How To Never Make A Major Marketing Mistake Again

In his classic book, "Think And Grow Rich", Napoleon Hill says that one of the major causes of failure is that "...people prefer to act on opinions created by guesswork or snap-judgments rather than facts."

How To Never Make A Major Marketing Mistake Again

In his classic book, "Think And Grow Rich", Napoleon Hill says that one of the major causes of failure is that "...people prefer to act on opinions created by guesswork or snap-judgments rather than facts."

How To Tell If An Ad Costs Too Much - Part 3

Here's more on finding out if an ad will cost too much:

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How To Tell If An Ad Costs Too Much - Part 2

Yesterday we were talking about how to determine if an ad costs too much. Here's more:

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How To Tell If An Ad Costs Too Much

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How To Decide Whether To Place Ads Yourself Or Use An Agency - Part 2

Last week we discussed how to decide whether to place ad's yourself or to use an agency. Here's more on that subject:

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How To Decide Whether To Place Ads Yourself Or Use An Agency

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Learn How To Investigate The Media You Buy...Before You Buy

There are two basic ways to ensure you make good media buys: First, ask your customers which media they pay attention to. And second, do a little investigative work.

It's really quite simple; all you have to do is ask your customers basic questions like ...

- "What magazines do you read?"

Advertising Is Just Salesmanship Multiplied

Your ads should act like an army of tiny salespeople. Think about it this way. If you run a radio ad that's heard by 50,000 people, that's 50,000 chances to give a sales presentation. It's not some big, nebulous blob of people; it's 50,000 separate individuals all hearing your ad in a "one-on-one" communication.

FREE! This Four Letter Word Can Make You a Lot of Money - Part 2

Yesterday we talked about using the word "FREE" in your marketing. Here's another example:

Here's what we did with an upscale carpet and rug showroom. Since they relied on interior designers for a large percentage of their business, they wanted to find a way to make themselves "a better deal" for designers.

FREE! This Four Letter Word Can Make You A Lot Of Money...No Matter What Business You're In

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Increasing Readability: Features vs. Benefits

You might be tempted to think that a discussion of features vs. benefits would be sterile, to the point, and uninteresting. Well, think again. Here's a quick pop quiz you can take right now. Think of a regular yellow pencil with an eraser on it. You know, the kind that costs about 79¢ a dozen. Now, grab a sheet of paper.

Increasing Readability: Language - Part 2

Friday we talked about increasing readability in your marketing by being conversational. I know that an English professor would be delighted if you used the phrase "in accordance with." Your attorney might like that too. Your writing can be as complex or as simple as you choose to make it.

Increasing Readability: Language

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Evaluation: The Specificity Challenge- Part 2

Yesterday we talked about being specific in your marketing, just like an attorney is in a case. Here's more:

Here's what you need to remember: Advertisers LIE with generalities and tell the truth in specifics.

Evaluation: The Specificity Challenge

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Integrate Risk Lowering Strategies - Part 3

We've been talking about risk lowering strategies. Here's another example:

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One year after her original interview, we have the triumphant Jenni Dahling (founder and market penetration specialist of PRKitty) back to do a follow-up to our 3rd most popular podcast. This time she is talking about taking your business overseas, and what that means in terms of preparation and execution. This may seem like an ecommerce-centric topic but we go well beyond that and speak about what it takes for any business to expand from a primarily US-based focus to a full on multi-national company. Specifically we talk about: The #1 thing you need to do before entering a European market; The risks and benefits of doing business in Europe; Billing issues; Language barriers; Culture considerations; and finally the major areas you need to address before entering a non-native market. So listen up, because this interview will give her last podcast a run for its money, and that's saying something...

In the news:
1) Porn shame costs Firefox user base.
2) Web hosting companies fined for copyright infringement by a customer.
3) WTF- UK video obscenity laws on holiday while EU reconciles 30 year old laws.

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Integrate Risk Lowering Strategies - Part 2

Yesterday we discussed risk lowering strategies and talked about being the recognized leader in your industry. Here's an example:

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Integrate Risk Lowering Strategies

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Using Plain Talk in Your Marketing - Part 3

The last couple of days we discussed that when marketing use plain talk, like the Chinese talk. Here's more:

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Using Plain Talk: A Discussion Of Chinese - Part 2

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[B]Using Plain Talk: A Discussion Of Chinese[/B]

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Do your prospects and customers feel that they would have to be absolute fools to do business with anyone else, regardless of price?

Our Adult B2B Marketing program is about getting more results and making more money with the same time, the same capital outlay, and the same effort.

All you have to do is change what you're saying so that it works better.

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Build A Case For Your Business - Part 3

We've been talking about building a case for your business like an attorney builds a case for his client. Here's more:

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Build a Case for Your Product or Service - Part 2

Yesterday we were talking about building a case for your product or service like an attorney builds a case for his client. Here's more:

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Build A Case For Your Product or Service

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You're Not Microsoft, McDonald's, Or Coca-Cola - So Don't Emulate What They Do - Part 4

Friday we were talking about how people in business school were taught the wrong way to market.

You Need To Be Able To Craft Your Business, And Then Advertise Where Prospects Can Take Action That Will Lead To A Purchase.

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Several adult companies have built extremely successful businesses by focusing exclusively on niche and fetish markets. When you focus your efforts on serving an audience that falls outside the mainstream adult market you drastically decrease the amount of competition you face and increase your odds of becoming a leader in your niche.

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You're Not Microsoft, McDonald's, Or Coca-Cola - So Don't Emulate What They Do - Part 3

The last couple of days we talked about big businesses, how they advertise and why you shouldn't advertise that way. Here's more on that subject:

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You're Not Microsoft, McDonald's, Or Coca-Cola - So Don't Emulate What They Do (Part 2)- Adult B2B Marketing Tip

Yesterday we talked about big businesses, how they advertise and why you shouldn't advertise that way. Here's more on that subject:

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You're Not Microsoft, McDonald's, Or Coca-Cola - So Don't Emulate What They Do (Part 2)- Adult B2B Marketing Tip

Yesterday we talked about big businesses, how they advertise and why you shouldn't advertise that way. Here's more on that subject:

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