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[San Jose, Calif.] Always looking for ways to add in a dash of sex and entertainment to its weekly webmaster podcast, SiN2.0 welcomes the multi-talented Kelly Shibari as the show's new co-host. Shibari, experienced both in front of and behind the camera, will join original sinner Jason “J-SiN” Hart every week to discuss and debate issues related to the adult industry. Creating Marketing Offers That Work Do you ever notice the hundreds of offers that fill your mailbox, on the drive to work, and on the television every thirty seconds or so. Many of the offers look a little like this: • Mon Thru Fri – An Additional 30% Off!! How To Put All The Right Pieces - In The Right Order Have You Ever Seen A TIGER With A PANDA's Head And An ALLIGATOR's Legs? Don't Just Learn The Tricks Of The Trade - Learn The Trade! - Part 2 Here's more on learning the trade of marketing, not just the tricks of the trade: How To Never Make A Major Marketing Mistake Again - Part 3 Still more on testing your advertising: Another wholesale diamond seller found that his business became increasingly profitable the more he tested his advertising. His main selling point had always been lower-than-retail pricing. How To Decide Whether To Place Ads Yourself Or Use An Agency - Part 2 Last week we discussed how to decide whether to place ad's yourself or to use an agency. Here's more on that subject: Advertising Is Just Salesmanship Multiplied Your ads should act like an army of tiny salespeople. Think about it this way. If you run a radio ad that's heard by 50,000 people, that's 50,000 chances to give a sales presentation. It's not some big, nebulous blob of people; it's 50,000 separate individuals all hearing your ad in a "one-on-one" communication. Increasing Readability: Language - Part 2 Friday we talked about increasing readability in your marketing by being conversational. I know that an English professor would be delighted if you used the phrase "in accordance with." Your attorney might like that too. Your writing can be as complex or as simple as you choose to make it. Integrate Risk Lowering Strategies - Part 3 We've been talking about risk lowering strategies. Here's another example: Integrate Risk Lowering Strategies - Part 2 Yesterday we discussed risk lowering strategies and talked about being the recognized leader in your industry. Here's an example: Using Plain Talk in Your Marketing - Part 3 The last couple of days we discussed that when marketing use plain talk, like the Chinese talk. Here's more: Well it was destined to happen once in a while: technical difficulties... Instead of a normal interview this week we are bringing you the next Cybernet Expo panel in its place. Never fear, we will be back with your beloved SiN2.0 interview next week. But for this week please enjoy the last Cybernet 09 panel in the series. Do you have a website or blog? Link to us! Just copy and paste this code: <a href="http://www.sin20.com">SiN2.0 - Sex Information Network</a>Build A Case For Your Business - Part 3 We've been talking about building a case for your business like an attorney builds a case for his client. Here's more:
Posted 08/20/09 | 0 Comments | Related: webmasters
In an effort to end “domain tasting”, ICANN is upping the penalty for excessive cancellations to stop excessive abuse of the five-day domain name grace period. In July 2009, the $.20 penalty, implemented in 2008, was raised to an astonishing $6.75- the cost of an .org registration. You're Not Microsoft, McDonald's, Or Coca-Cola - So Don't Emulate What They Do (Part 2)- Adult B2B Marketing Tip Yesterday we talked about big businesses, how they advertise and why you shouldn't advertise that way. Here's more on that subject: You're Not Microsoft, McDonald's, Or Coca-Cola - So Don't Emulate What They Do (Part 2)- Adult B2B Marketing Tip Yesterday we talked about big businesses, how they advertise and why you shouldn't advertise that way. Here's more on that subject:
Posted 08/18/09 | 0 Comments | Related: webmasters
Or maybe that only applies to hot pornstars blowing up balloons in their bikinis… Such was the case when adult Star Britney Brooks appeared in a 4 min viral video promoting Mobihun. After getting 50,000 views in 1 day, YouTube banned the video and the entire Mobihun channel. Of course YouTube is saying they violated Terms of Use, which is vague and unclear when it comes this type of content. So this is a perfect case of Fuck me, uh no Fuck you. A Texas man is suing a Las Vegas company after he received a notice from an attorney demanding he stop using a domain name that infringes on their clients trademark. The websites in question are Texas Man's “datecheck.com” vs. Las Vegas Company's “date-check.com”. So you've probably heard by now, Yahoo! finally sold out and gave up it's search business to Micrsoft's interests. What does this mean for the adult entrepreneur and the other webmaster affiliates out there that rely on Yahoo! for part of their traffic? Why You Don't Own Your Market Part 3 Today we continue our discussion of reasons why you may not own your market. Number one was somebody else has a better deal, in which case you need to innovate. Number two was people perceive someone else to have a better deal, in which case you need to own the market by effectively marketing to them.
Posted 07/15/09 | 0 Comments | Related: webmasters
China is cracking down on internet porn, and many can not hide from this storm. Chinese adult webmasters are moving their content to foreign servers and internet users are accessing online content through tools that can redirect their surfing through a foreign IP address. But even this James Bond like sneakiness has not saved them from the People's Republic of China.
Posted 07/10/09 | 0 Comments | Related: webmasters
Google has announced it will soon be releasing the Chrome Operating System for netbooks later this year. For more details of the upcoming operating system check out the link and tell us what you think. John Smith - Part 4 Back in the old days when you wanted to buy a Ford, where did you go? To the Ford dealership. Which Ford dealership? THE Ford dealership. Why? Because it was most likely the only one anywhere near your house. And when you got to the dealership, who specifically within the dealership did you go to find out information on the vehicle? John Smith - Part 2 Yesterday we talked about your potential customer or John Smith. We said yesterday that John Smith will fall back upon what he knows, forcing every situation to be judged upon previous buying experiences. In addition, there will be a strong reliance upon whatever information John Smith does have.
Posted 07/01/09 | 0 Comments | Related: webmasters
Woohoo! Mozilla has officially released Firefox 3.5 for you to download, use and abuse. New features and packaged support could soon make flash video format a thing of the past. Have Something Good To Say (PART 3) We've been talking about having something good to say. Have Something Good To Say The most critical element of advertising sounds pretty simple - have something good to say. But, if you don't get this right, you can just forget about everything else...because your advertising will fail miserably without something good to say. China has flipped over porn and not in a good way. Apparently China is accusing search engine Google of "spreading adult content over the Internet" and has blocked both Google.com and Google.cn. The country is also going so far as blocking sex-health websites claiming the sites are being used as an "excuse for publishing porn". THE MARKETING EQUATION (Part 4) Educate Now that the prospect has been successfully interrupted and engaged, your job as marketer is to become the facilitator of information–-the fountain from whence all knowledge flows when it comes to figuring out how to buy what you sell. You’ve got to give them enough information–-quantified, specific, delineated THE MARKETING EQUATION (Part 3) Yesterday I talked about how John Smith's brain works. Here is more information about what makes for successful marketing that's relevant to the prospect, or John Smith: Activators & Hot Buttons ACTIVATORS An activator is anything that snaps a person out of Alpha Mode and into Beta.
Posted 06/22/09 | 0 Comments | Related: webmasters
A must read article! A few weeks ago an adhoc study by pornnews.com was released revealing how well adult industry studios were protecting their content from online piracy. The study has since been updated and is now using an online adult DVD retailer’s Bestsellers list to combat complaints that current titles were not included. THE MARKETING EQUATION (Part 2) Friday I talked about the marketing equation (interrupt, engage, educate and offer). This is why this works: How John Smith’s Brain Works - 3 Major concepts: RETICULAR ACTIVATOR, ALPHA MODE AND BETA MODE How NOT To Market Your Business - Using Platitudes (Part 2) Yesterday I mentioned platitudes. To refresh your memory, platitudes are words or phrases that are drearily commonplace and predictable, that lack power to evoke interest through overuse and repetition... that are nevertheless stated as though they were original or significant. Platitude Evaluations: I recently started a show on Radio Dentata called Adult Marketing Talk. It airs each Wednesday at 2 pm pacific and 5 pm eastern. In fact it will be on in just a few minutes, so please tune in. How NOT To Market Your Business - Using Platitudes Most marketing is full of platitudes. Platitudes are words or phrases that are drearily commonplace and predictable, that lack power to evoke interest through overuse and repetition...that are nevertheless stated as though they were original or significant. Sayings like: Lowest Prices Who Is John Smith? It's important to note an old saying: “If you want to know why John Smith buys what John Smith buys, you’ve got to see the world through John Smith’s eyes.” In other words, when writing marketing, don't write the standpoint of what's important to you, instead write marketing that will be important to your target prospect. Inside Reality & Outside Perception Outside Perception Your Outside Perception is the way your company is viewed by prospective customers. This is based on any communication you have with them. Advertising, marketing, sales efforts all form your Outside Perception. How To Put Together a Press Release (Part 2): Other General Formatting Tips • Keep your release to about 1 page (or a maximum of 2 pages). • Number your pages 1 of 2, 2 of 2, etc. • Use active verbs. Low Cost Marketing Tactics First of all, it was great to see everyone at the XBiz Summer Forum in Las Vegas! Probably the best XBiz Summer Forum ever for doing business. Way back on Tuesday, before the show I gave you some low cost tactical marketing strategies. Here are more
Posted 06/04/09 | 0 Comments | Related: webmasters
Sweden's Cinemix opens it's Webmaster Affiliate Program. The Cinemix Web Sphere is unique in today's adult world in many ways. Besides being a family-owned business, Cinemix is host to a large number of quality multi-lingual adult entertainment sites which feature content from today's leading studios.
Posted 06/01/09 | 0 Comments | Related: webmasters
I read this study that was recently released by the Digital Watermarking Alliance (DWA) and found it not only very interesting, but also hopeful that the answer to the war on piracy is on the horizon. The study was focused on whether the inclusion of Digital Serial Numbers (DSNs) in online content would discourage illegal file sharing. THE STEP-BY-STEP METHOD FOR COMING UP WITH MONEY MAKING TACTICS - PART 2 Friday we talked about how to come up with money making tactical marketing. Here's the rest of the step by step method for doing this. The first step was establish who is the target. THE STEP-BY-STEP METHOD FOR COMING UP WITH MONEY MAKING TACTICS By now all of you should be somewhat familiar with the distinction between the strategic and tactical components of marketing. • Establish who is the target; who is it that is getting the stuff? A recent adhoc study by pornnews.com revealed how well adult industry studios were protecting their content from online piracy. The study used the most trafficked porn-only torrent sites, which also happen to be DMCA compliant, and searched 97 different studio names. The results revealed that 33% of all adult studios make up 80% of all torrent piracy. That’s crazy! THE BLIND LEADING THE BLIND A while back Miller Brewing Company found itself looking for a better way to advertise its product. “It’s a tough admission…but the company [Miller] has realized that the humor-and-babes model has failed to differentiate it from Anheuser-Busch.” THE OFTEN MISUSED INFLAMMATORY SLANT - Part 2 Friday we talked about using the inflammatory slant in your marketing. Here's more:
Posted 05/26/09 | 0 Comments | Related: webmasters
Anyhoo, so I just heard by podcast on sin20: After listening, here are a few mental notes: 1. Put down the fucking bong before an interview. 2. The Sin20 guys are real webmasters that know what they are talking about. 3. A lot of guys that heard the interview said I sounded so dismal, "They wanted to commit suicide..."
Posted 05/19/09 | 0 Comments | Related: webmasters
With everyone struggling through these tough economic times, it’s nice to hear that one company has found a way to keep the money rolling in. By tapping into the still growing mobile market, Pink Visual is actually turning a profit. They attribute their good fortune to the rise in iPhone users, saying iPhone users single-handedly opened up new possibilities for American mobile porn. Creating Marketing Offers That Work Do you ever notice the hundreds of offers that fill your mailbox, on the drive to work, and on the television every thirty seconds or so. Many of the offers look a little like this: • Mon Thru Fri – An Additional 30% Off!! • 20 – 30% Off All Items And An Additional 10% On Thursday!! THE IDEA IS WORTH MORE THAN THE INFORMATION - Part 2 Yesterday we talked about the idea being worth more then the information when writing good marketing. We started to talk about the advice slant as it relates to writing marketing for a chimney sweep. Here's more: Online ad broker TrafficDude has closed its doors and filed for bankruptcy. Clients were notified of the company's closure in a letter from attorney Mac Gallegos, which apologized for any inconvenience. Some believe that the company’s high ethical standards, along with the current state of the economy, may have contributed to its demise. THE IDEA IS WORTH MORE THAN THE INFORMATION You should know by now that the idea is worth more than anything else you have to work with. Getting all the right and correct information is good but without that idea, without the compelling direction, your marketing will be less than powerful, less than satisfactory, and just flat-out less. BEING CREATIVE IS STRAIGHTFORWARD IF YOU FOLLOW THESE STEPS - Part 2 Yesterday we talked about being creative. We ended with 5 of the 8 steps you need to go through. They are Living with IT, Observation, Analyze, Idea Generation and Harvesting. You may want to read the posts back to back. Here are the next 3 steps: BEING CREATIVE IS STRAIGHTFORWARD IF YOU FOLLOW THESE STEPS - Part 2 There are eight steps in total; eight steps that fall into those rough categories. BEING CREATIVE IS STRAIGHTFORWARD IF YOU FOLLOW THESE STEPS I want to start by stating something that I think most of you will, at first, be wary of. You will never be successful at marketing until you can become creative. I realize this may be a daunting task to some if not all of us, but it is true that being creative will add value to what you are currently doing. I thought this was an interesting article for those of you out there running a site. A U.S. District Court has ruled that Terms of Service can’t be amended on the fly and without notice to users. This came about after a Texas woman sued Blockbuster for violating her right to privacy. Activators To Create Powerful Marketing That Can't Be Guarded Against I received an email this week that I thought was quite remarkable for one very distinct reason – the subject line was so powerful that I had to open it. Absolutely could not help it. I HAD to. I bet you would like to know what the subject line was.
Posted 05/03/09 | 0 Comments | Related: webmasters
Affiliate program Adult Profit released a series of new promotional videos for webmasters to promote on Tube sites. These are professional commercial flash videos that tap into the interest of viewers while providing a clear path to more content. AP has done significant testing of this new product and reports conversions have been impressive. Maximum Marketing Leverage with Joint Ventures - Part 4 Here's the rest of the story of how a True Value Hardware store used a joint venture: Joint Ventures: How To Gain $3.4 Million Of Goodwill In 30 Days Yesterday we started to discuss joint ventures. Here's an example of one we put together with a retailer: If True Value Can Do It, So Can You
Posted 04/28/09 | 0 Comments | Related: webmasters
AVN's latest iPhone article highlights SkinVideo's involvement in the mobile scene and commitment to iPhone compatibility when it comes to porn. Browse adult vids on your iPhone for free:
Posted 04/27/09 | 0 Comments | Related: webmasters
Experts predict that consumer online demand will start to exceed supply. This is caused by more people working online and bandwidth-hog websites such as YouTube and Hulu. While the net will live on, experts foresee “brownouts”, temporary freezing and speed reductions, beginning to emerge next year. How To Put All The Right Pieces - In The Right Order - Part 2 We said Friday that you need to put all of your marketing pieces in the right order. Here's how: To avoid that mistake in your business, here's a brief description of the SIX Components of any marketing or sales effort: |
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